Also called: nearshore development · nearshore outsourcing
Last reviewed
Nearshoring is offshoring with the geography fixed. For a US company, "nearshore" usually means Latin America (1-3 hour time difference). For a Western European company, it means Central or Eastern Europe (≤1 hour time difference) or Southern Europe. For the UK specifically, CEE is the dominant nearshore destination.
The economic case: most of the cost advantage of offshore engineering, with fewer of the friction costs. Time-zone overlap means you can ship synchronously, not asynchronously. Cultural similarity means fewer translation costs. Travel for the rare in-person meeting is a single short flight.
CEE is the most-cited nearshore destination for European companies because of three things: a deep engineering talent pool (Latvia, Lithuania, Poland, Romania, Ukraine, Serbia all have strong CS programs), salary bands at 40–60% of Western European rates, and EU/EEA membership for most of the region (simpler legal frameworks, GDPR-compliant by default).